Privacy policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data with which you can be personally identified.

1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is "FILATI eCommerce GmbH, Dreisesselstr. 43, 94110 Wegscheid, Deutschland, Tel.: +49 8592 40 80 988 or Walchshoferweg 26, 4121 Altenfelden, Österreich, Tel.: +43 7282 217 77, E-Mail: office@filati-store.com". The controller in charge of the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the site server (so-called „server log files“). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the time of access
Amount of data sent in bytes
Source/reference from which you accessed the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to us). You can recognize an encrypted connection by the character string „https://“ and the lock symbol in your browser line.

3) Hosting & content delivery network

For the hosting of our website and the presentation of the page content, we use a provider that provides its services itself or through selected subcontractors exclusively on servers within the European Union.

We use a provider that provides its services itself or through selected subcontractors exclusively on servers within the European Union.

All data collected on our website is processed on these servers.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after closing the browser (so-called „session cookies“), some of these cookies remain on your device for longer and allow you to save page settings (so-called „persistent cookies“). In the latter case, you can find the storage period in the cookie settings overview of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) Making contact

5.1 Tawk.to

This website uses a live chat system from the following provider: tawk.to inc. 187 East Warm Springs Rd, SB298 Las Vegas, NV, 89119, USA

The processing of personal data transmitted via the chat is carried out either in accordance with Art. 6 para. 1 lit. b GDPR because it is necessary for the initiation or execution of a contract, or in accordance with Art. 6 para. 1 lit. f GDPR due to our legitimate interest in the effective support of our site visitors. Subject to any statutory retention periods to the contrary, your data collected in this way will be deleted once the matter in question has been conclusively resolved.

In addition, further information may be collected and evaluated for the purpose of creating pseudonymized user profiles using cookies, which, however, do not serve to identify you personally and are not merged with other data sets. If this information has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by appropriate browser settings. However, the functionality of our website may be restricted in this case. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future.

We have concluded an order processing contract with the provider that ensures the protection of our website visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

We have also signed up to the EU-US Data Privacy Framework.

5.2 Trusted Shops

We use the services of the following provider for review reminders: Trusted Shops AG, Subbelrather Str. 15c, 50823 Köln, Germany

On the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR, we transmit your email address and any other customer data to the provider so that they can contact you by email with a review reminder.

You can withdraw your consent from us or the provider at any time with future effect.

We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The joint controllership agreement can be viewed here: https://help.etrusted.com/hc/en/articles/4402587369105-contract-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO

5.3 Trustpilot

For review reminders, we use the services of the following provider: Trustpilot A/S, Pilestræde 58, 1112 Copenhagen, Denmark

On the basis of your express consent in accordance with Art. 6(1)(a) GDPR, we transmit your email address and any other customer data to the provider so that they can contact you by email with a review reminder.

You can withdraw your consent from us or the provider at any time with effect for the future.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

5.4 WhatsApp business

We offer you the option of contacting us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called „business version“ of WhatsApp.

If you contact us via WhatsApp on the occasion of a specific transaction (e.g. a completed order), we will store and use the mobile phone number you use on WhatsApp and, if provided, your first and last name in accordance with Art. 6 para. 1 lit. b. GDPR. GDPR to process and respond to your request. Based on the same legal basis, we may ask you to provide further data (order number, customer number, address or email address) via WhatsApp in order to be able to assign your request to a specific process.

If you use our WhatsApp contact for general inquiries (e.g. about our range of services, availability or our website), we will store and use the mobile phone number you use on WhatsApp and, if provided, your first and last name in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will only ever be used to respond to your request via WhatsApp. Your data will not be passed on to third parties.

Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transfers telephone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device whose address book only stores the WhatsApp contact data of those users who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 para. 1 lit. a GDPR when using the app on their device for the first time by accepting the WhatsApp terms of use. The transmission of data of such users who do not use WhatsApp and/or have not contacted us via WhatsApp is excluded in this respect.

The purpose and scope of the data collection and the further processing and use of the data by WhatsApp as well as your rights and settings options for protecting your privacy in this regard can be found in WhatsApp's privacy policy: https://www.whatsapp.com/legal/?eea=1#privacy-policy

Data may be transferred to Meta Platforms Inc. servers in the USA as part of the above-mentioned processing.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

The provider has also signed up to the EU-US Data Privacy Framework.

5.5 When you contact us (e.g. via contact form or email), personal data will only be processed for the purpose of processing and responding to your request and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required to open an account can be found in the input mask of the corresponding form on our website.

Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no statutory retention periods to the contrary and we have no legitimate interest in continuing to store it.

7) Use of customer data for direct advertising

7.1 Registration for our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to be able to address you personally. We use the so-called double opt-in procedure for sending newsletters, which ensures that you only receive newsletters if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the email address provided.

By activating the verification link, you give us your consent to the use of your personal data in accordance with Article 6(1)(a) GDPR. We store your IP address entered by the internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a message to the controller named at the beginning. Once you have unsubscribed, your email address will be deleted from our newsletter mailing list without delay, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.

7.2 Sending the email newsletter to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers for similar goods or services to those you have already purchased from our range by email. We do not need to obtain separate consent from you for this in accordance with Section 7 (3) UWG. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails.

You are entitled to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur costs for this in accordance with the basic rates. After receipt of your objection, the use of your email address for advertising purposes will cease immediately.

8) Data processing for order processing

8.1 Insofar as necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, email address) provided by you when placing the order in order to contact you within the scope of our statutory information obligations in accordance with Art. 6 para. 1 lit. c GDPR to inform you personally by suitable means of communication (e.g. by post or email) about upcoming updates within the legally stipulated period. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers after the following information has been provided

8.2 Transfer of personal data to shipping service providers

- Deutsche Post

We use the following provider as our shipping service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The information will only be passed on if this is necessary for the delivery of goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to cancel the delivery.

The consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider. - DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

The consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider. - DPD Österreich

We use the following provider as our transport service provider: DPD Direct Parcel Distribution Austria GmbH, Arbeitergasse 46, Leopoldsdorf 2333, Österreich

The consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider. - Österreichische Post

We use the following provider as our transport service provider: Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Österreich

The consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.

8.3 Use of payment service providers (payment services)

- Apple Pay

If you choose the payment method „Apple Pay“ from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment will be processed via the „Apple Pay“ function of your iOS, watchOS or macOS device by charging a payment card stored with „Apple Pay“. Apple Pay uses security functions that are integrated into the hardware and software of your device to protect your transactions. To release a payment, you must therefore enter a code that you have previously specified and verify it using the Face ID or Touch ID function on your device.

For the purpose of payment processing, the information you provide during the ordering process, along with the information about your order, will be forwarded to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to process the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the success of the payment.

If personal data is processed in the described transactions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time and whether the transaction was successfully completed. The anonymization completely excludes any personal reference. Apple uses the anonymized data to improve „Apple Pay“ and other Apple products and services.

When you use Apple Pay on the iPhone or Apple Watch to complete a purchase that you made via Safari on the Mac, the Mac and the authorization device communicate via an encrypted channel on the Apple servers. Apple does not process or store any of this information in a format that can be used to identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and deactivate "Allow payments on Mac".

You can find more information on data protection with Apple Pay at the following Internet address: https://support.apple.com/en-en/HT203027
- Computop

One or more online payment methods from the following provider are available on this website: Computop GmbH, Schwarzenbergstr. 4, 96050 Bamberg, Germany

If you select a payment method of the provider for which you make an advance payment (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose. - EPS bank transfer

On this website, one or more online payment methods are available from the following provider: PSA Payment Services Austria GmbH, Handelskai 92, Gate 2, 1200 Vienna, Österreich

On this website, one or more online payment methods are available from the following provider: PAYONE GmbH, Lyoner Straße 9, 60528 Frankfurt/Main, Germany

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider for which you make advance payment, your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method for which we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, email address, telephone number, data on an alternative means of payment, if applicable) during the order process.

In order to safeguard our legitimate interest in determining your ability to pay in such cases, this data is forwarded by us to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check. Based on the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit check may include probabilities of default.

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
- Ratepay

On this website, one or more online payment methods are available from the following provider: Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin, Germany

If you select a payment method for which the provider makes advance payment (such as invoice or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, e-mail address, telephone number, data on an alternative means of payment, if applicable) during the order process.

In order to protect our legitimate interest in determining our customers' ability to pay, we forward this data to the provider in accordance with Art. 6 (1) (f) GDPR for the purpose of a credit check. Based on the personal data you provide and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to internal provider criteria in accordance with Art. 6 (1) (f) GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision as part of the application process:

see here https://www.ratepay.com/legal-payment-creditagencies/

On this website, one or more online payment methods are available from the following provider: SOFORT GmbH, Theresienhöhe 12, 80339 München, Germany

Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also result in a transmission to the servers of Google LLC. in the USA.

Google uses the information obtained in this way to carry out an evaluation of your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google. All processing described above, in particular the reading of information on the terminal device used via cookies and/or web beacons, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google AdSense will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future by deactivating this service in the „Cookie-Consent-Tool“ provided on the website.

Google's privacy policy can be viewed here: https://www.google.de/policies/privacy/

10) Web analysis services

10.1 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables your use of our website to be analyzed.

By default, 4 cookies are set by Google Analytics when you visit the website, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which Google shortens by the last digits to prevent it from being directly linked to you personally.

The information is transmitted to Google servers and processed there. In the process, data may also be transmitted to Google LLC, based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide us with other services relating to website activity and internet usage. The IP address transmitted and truncated by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the terminal device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the „Cookie-Consent-Tool“ provided on the website.

We have concluded an order processing contract with Google that ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special function „demographic characteristics“ and can use it to create statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the cross-device analysis, you can deactivate the “Personalized advertising” function in the settings of your Google account. To do this, follow the patterns on this page: https://support.google.com/ads/answer/2662922?hl=en. You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs
As an extension to Google Analytics 4, the function "UserIDs" can be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analyzed across all devices.

The provider has also signed up to the EU-US Data Privacy Framework.

10.2 Google Tag Manager

This website uses the „Google Tag Manager“, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: „Google“).

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. The Google Tag Manager itself does not store any information on user devices or read them. The service also does not carry out any independent data analyses. However, Google Tag Manager transmits your IP address to Google when you access a page and may store it there. Transmission to servers of Google LLC. in the USA is also possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „Cookie Consent Tool“ provided on the website.

We have concluded an order processing contract with the provider that ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

We have also concluded a data processing agreement with the provider.

For more legal information on Google Tag Manager, please see https://policies.google.com/privacy?hl=en&gl=en.

10.3 Hotjar

This website uses the web analytics service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta.

The service uses cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading end device and browser information) to collect and store pseudonymized visitor data, including information about the end device used, such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to evaluate movement patterns (so-called heat maps), which show the duration of page visits and interactions with page content (e.g. text input, scrolling, clicks and mouse-overs). Pseudonymization excludes the possibility of direct personal identification. It will not be merged with your personal data collected in any other way.

All processing described above, in particular the reading or storage of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the „cookie consent tool“ provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties. 11) Retargeting/remarketing and conversion tracking

11.1 Meta Pixel

We use the service "Meta Pixel" from the following provider within our online offering: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta").

If you click on an advertisement placed by us on Facebook and/or Instagram, a parameter is added to the URL of our linked page with the help of "Meta Pixel". This URL parameter is then entered into the user's browser after redirection by a cookie that our linked page sets itself.

This makes it possible to determine the visitors to our online offer as a target group for the display of ads (so-called "ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to those users who have also shown an interest in our online offering or who have certain characteristics (e.g. interests in certain topics or products that are determined based on the websites visited), which we transmit to Meta (so-called „Custom Audiences“).

On the other hand, the „Meta Pixel“ can be used to track whether users have been redirected to our website after clicking on an advertisement and which actions they take there (so-called „conversion tracking“).

The data collected is anonymous to us and therefore does not provide us with any information about the identity of the user. However, the data is stored and processed by Meta so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the „cookie consent tool“ provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, it may also be transmitted to servers of Meta Platforms Inc. in the USA.

The provider has also signed up to the EU-US Data Privacy Framework.

11.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in your browser, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for targeted remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to create target groups. As part of the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC in the USA.

All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to the website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „cookie consent tool“ provided on the website.

Google has also joined the EU-US Data Privacy Framework.

Details on the processing initiated by Google and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

11.3 Pinterest Tag Conversion Tracking

This website uses the conversion tracking technology of the following provider: Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

If you have reached our website from an advertisement on the provider's domain, cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests) can be used to track the success of the advertisement.

For this purpose, tracking technology is used to read certain end device and browser information, including your IP address if applicable, in order to record and evaluate predefined user actions (e.g. completed transactions, leads, search queries on the website, product page views). This enables us to compile statistics on user behaviour on our website after an advertisement has been forwarded, which we use to optimize our offer.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

12) Site functionalities

12.1 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA

When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. In the process, certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not wish your data to be associated with your account, you must log out before activating the playback buttons.

All of the aforementioned processing, in particular the setting of cookies for the reading of information on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the „Cookie Consent Tool“ provided on the website.

The provider has also signed up to the EU-US Data Privacy Framework.

12.2 ShopVote graphics

Graphic elements from the following provider are integrated on our website to display external customer ratings and/or an externally awarded quality mark: Blickreif GmbH, Schulstraße 46, 80634 München, Germany.

When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. In the process, certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in the process, this is done in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

12.3 Trusted Shops Trustbadge

Graphic elements from the following provider are integrated on our website to display external customer ratings and/or an externally awarded trust badge: Trusted Shops AG, Subbelrather Str. 15C, 50823 Köln, Germany.

If personal data is also processed in the process, this is done in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

In the case of an online order with us, further processing may take place.

For example, depending on your express consent in accordance with Art. 6 para. 1 lit. a GDPR, your order information (order total, order number, product purchased, if applicable) and your e-mail address will be stored via the Trustbadge after completion of an order. product purchased) and your email address to the provider in encrypted form in order to check any existing registration for the provider's services (in particular the buyer protection) and, if necessary, to enable new registration.

In the event that an existing registration is detected or in the event of a new registration with the provider for its services (in particular buyer protection), your order information (order total, order number, purchased product) and your e-mail address will be stored on the basis of the contractual agreement with the provider in accordance with Art. 6 para. 1 lit. b GDPR to the provider and further processed by the provider in order to provide the services (in particular buyer protection).

We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The agreement on joint responsibility can be viewed here: https://help.etrusted.com/hc/en/articles/4402587369105-contract-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO

12.4 Google reCAPTCHA

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transmitted to: Google LLC, USA. For the visual design of the captcha window, fonts downloaded from the Internet by Google are used. No information other than that already transmitted to Google via the functionality of ReCaptcha is processed in this context.

The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. In order to ensure that an action is carried out by a person and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used as well as the date and duration of the visit and transmits these to the provider's servers for evaluation. Cookies, i.e. small text files that are stored in the browser of the end device, may be used for this purpose.

If the processing described above is carried out on the basis of cookies, these will only be set if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the „Cookie Consent Tool“ provided on the website.

If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in determining individual responsibility on the Internet and the prevention of abuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

We have concluded a data processing agreement with the provider.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/

13) Tools and miscellaneous

Cookie consent tool

This website uses a so-called „cookie consent tool“ to obtain effective user consent for cookies and cookie-based applications that require consent. The „cookie consent tool“ is displayed to you when you access the page in the form of an interactive user interface on which you can give your consent for certain cookies and/or cookie-based applications by ticking the box. By using the tool, all cookies/services requiring consent are only loaded if you give your consent by ticking the appropriate box. This ensures that such cookies are only set on your respective end device if you have given your consent.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

If necessary, we have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (information and intervention rights) vis-à-vis us as the controller with regard to the processing of your personal data, whereby reference is made to the legal basis stated for the respective conditions for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to information pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF A PROCESSING OF INTEREST ON THE BASIS OF OUR PERSONAL AND REGULAR INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME FOR REASONS RELATING TO YOUR PARTICULAR INTEREST;reasons arising from your particular situation, TO OBJECT TO THIS PROCESSING WITH EFFECTS FOR THE FUTURE.

if you exercise your right to object, we will stop processing the data concerned. FURTHER PROCESSING WILL BE RESERVED, HOWEVER, IF WE CAN PROVE COMPULSORY PROTECTIVE REASONS FOR THE PROCESSING;WHICH CONCERN YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS DEDICATED TO THE ENFORCEMENT, EXPLOITATION OR DEFENSE OF LEGAL CLAIMS.

if your personal data is processed by us for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing. you may exercise your right to object as described above.

if you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.

15) Duration of the storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and, if applicable, the respective statutory retention period (e.g. retention periods under commercial and tax law).

Where personal data is processed on the basis of express consent in accordance with Art. 6 (1) (a) GDPR, the data concerned will be stored until you withdraw your consent.

If there are statutory retention periods for data that is processed within the scope of legal or commercial obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for the performance of the contract or the initiation of the contract and/or we no longer have a legitimate interest in its continued storage.

Where personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

Where personal data is processed for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration regarding specific processing situations, stored personal data will be deleted if it is no longer necessary for the purposes for which it was collected or otherwise processed.

PRIVACY POLICY

Privacy policy